About Me.

© 2026

© 2026

magdalena.kruk@gmail.com

LinkedIn

I'm Magdalena — a Senior Brand & Product Designer based in Wrocław, Poland. I work at the intersection of brand and product, creating visual identities, digital experiences, and products that are intentional and coherent.

Currently at Callstack, where I lead design for brand, product, and events — from brandbook to mobile app, from conference identity to design system. I work end-to-end: strategy, UI/UX, handoff, and everything in between.

Services

1. Brand Design & Visual Identity

Building and evolving brand systems — logo, typography, color, and visual language. From initial concept to full brandbook, I ensure every touchpoint feels consistent and intentional.

2. UI/UX Design

Full end-to-end product design: from user research and lo-fi wireframes to hi-fi interfaces and interactive prototypes. I design with clarity and usability at the core.

3. Product Design

Designing digital products end-to-end — from research and lo-fi wireframes to hi-fi interfaces and prototypes. I focus on usability, clarity, and making things that actually work for people.

4. Event & Marketing Design

Full visual identity for conferences and events — stage design, printed materials, social media templates, speaker assets, and web presence.

Services

1. Brand Design & Visual Identity

Building and evolving brand systems — logo, typography, color, and visual language. From initial concept to full brandbook, I ensure every touchpoint feels consistent and intentional.

2. UI/UX Design

Full end-to-end product design: from user research and lo-fi wireframes to hi-fi interfaces and interactive prototypes. I design with clarity and usability at the core.

3. Product Design

Designing digital products end-to-end — from research and lo-fi wireframes to hi-fi interfaces and prototypes. I focus on usability, clarity, and making things that actually work for people.

4. Event & Marketing Design

Full visual identity for conferences and events — stage design, printed materials, social media templates, speaker assets, and web presence.

Software Stack

Figma

Design & prototyping

Figma

Design & prototyping

Webflow

No-code web design

Webflow

No-code web design

Illustrator

Vector & graphic design

Illustrator

Vector & graphic design

Photoshop

Image editing & DTP

Photoshop

Image editing & DTP

Framer

Web design & portfolio

Framer

Web design & portfolio

AI Tools

Workflow optimisation

AI Tools

Workflow optimisation

Experience

Senior Brand & Product Designer

Callstack, Wrocław

Nov '20 – present

Leading brand and product design at a top React & React Native consultancy. Responsible for visual identity, UI/UX of digital products, and full event branding for React Universe Conf — Europe's largest React & React Native conference.

Senior Brand & Product Designer

Callstack, Wrocław

Nov '20 – present

Leading brand and product design at a top React & React Native consultancy. Responsible for visual identity, UI/UX of digital products, and full event branding for React Universe Conf — Europe's largest React & React Native conference.

Freelance Brand & Product Designer

Independent

'18 – present

Working with clients on brand identity, visual direction, and product design. Projects include website redesigns, mobile app UI/UX, event branding, and marketing design — from early concept to final delivery.

Freelance Brand & Product Designer

Independent

'18 – present

Working with clients on brand identity, visual direction, and product design. Projects include website redesigns, mobile app UI/UX, event branding, and marketing design — from early concept to final delivery.

Years of experience

6+

Products designed

10+

Events branded

10+

Projects

'25

React Universe Conf

Full Event Identity, 600+ attendees

'25

React Universe App

iOS App — App Store

'25

GriefBox

Nonprofit Mobile App Design

'24

Callstack Brandbook

Visual Identity System